Are your numbers lying to you?

If you’re not paying yourself, you’re lying to yourself.

Can’t afford to pay yourself a fair salary? It’s a huge red flag.

I had a client with a thriving business, generating decent revenue. But they weren’t taking a salary. Zero. Profits looked good on paper.

When you skip paying yourself a market salary, your “profit” isn’t profit. It’s a fantasy.

Consider:
↳ Not paying yourself a market salary means the business’s profits are artificially inflated.
↳ Buyers and lenders might add back a realistic salary when valuing your business. Then what?

Real business health means covering the cost of your time. So, I’d like to ask you to please pay yourself first. Like you’re an employee, not a charity case.

If your business can’t afford to pay you what you deserve, it’s time to rethink the numbers.

Not sure if you’re doing this? Ask yourself: What would I have to pay someone to replace me?